It is the web par excellence for making online sales, the main tool of electronic commerce, being a kind of commerce that uses a website as the main means of transaction. It is not an informative website where customers contact each other through telephone numbers or emails, it is a page that is specifically designed to sell, increase the number of sales and streamline the purchasing process, from which orders can be registered from the database.
They have a landing page that calls all the customer’s attention so that they arrive at the store and start buying the company’s products or services.
Any online or ecommerce store must be attractive, intuitive and agile so that navigation is effective and leads to the desired conversion.
Also in it should appear:
Products: the detailed description of each product with its photograph and prices.
Payment method: it is advisable to offer all possible forms of payment as well as accept payments in different currencies, so you will have access to the global market.
Shopping cart: make it attractive in such a way that it speeds up the purchase.
User registration: it is not essential, but it is recommended to guarantee loyalty.
Assessment and comments: in this way, feedback is established with users and it is evaluated whether the products offered or services provided are well accepted by users.
Attractive design: it is essential to increase online sales, an adequate arrangement of the products and an easy handling of the page must be taken into account, it is also recommended to include slides as eye-catching tools that facilitate sales.